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A brand is born: Flame2Fame – up-cycled gear for the music industry
On this special date 20.02.2020, we are proud to announce the inauguration of Flame2Fame.
Flame2Fame resulted from the personal wish of one of our founders to own a bass strap made from fire hose material. Since such a special niche product was not easily available, we helped ourselves and created one with our limited skills. The result was – to all of our surprise – quite acceptable.
So word made it rounds and suddenly, we were asked to provide bass & guitar straps to friends and families. That gave us the idea of producing on a “larger” scale.
At this moment we decided what we always wanted to do: something sustainable, reduce waste, include those who are often not included while giving a damn about profits, shareholder values and all those other things that follow us throughout our business life.
So we decided the following: production has to be with social instituions and all profits will go to charities.
After great discussion with the workshop for disabled people in Heidelberg Germany, we decided to exclusively produce with them, regardless of production costs. In a very short time, we agreed on the first designs and production processes and it started to feel really good.
We are now happy to announce that the first bass straps are available to our audience.